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Louis Welcomme: Marketing Executive at Colleague Software. Recruitment Software specialists. I share recruitment content, tools, tips and articles.
Louis Welcomme's Bio:
Louis Welcomme's Experience:
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Online Communications and Social Media Internship at Norwich International Airport
January 2011 - April 2011Successfully researched, planned and carried out a comprehensive social media marketing and communications strategy. Included a 9000 word proposal covering tools, tactics, objectives, target audience, measurement and analysis, implementation, integration, risk and engagement and usage policies. Tools included Twitter, Facebook,HootSuite and Youtube. Involved in marketing activities across the board within the Marketing Team. Significantly improved PR coverage over the twelve weeks. Extended PR contact lists,engaged in online media relations, researched target publications and journalists, wrote and designed press releases (integrated with outlook email) and contacted journalists. Promoted Google Analytics and other marketing and measurement devices. Copy-writing and e-newsletter marketing skills put to use with Norwich International Airport e-newsletter. Established and implemented a special Travel Agent's enewsletter using MailChimp. Attended additional workshops including, 'Social Media, It's importance, power and Impact...' by TribePR, 'More Profitable Online Retailing' by Further Marketing and two workshops on SEO and Social Media led by respected online marketing 'guru' Nigel Temple.
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Public Relations Assistant at Norfolk Country Cottages
April 2010 - January 2011o Full time in-house internship working within the marketing team of The Original Cottage Company - the umbrella brand of several self-catering cottage agencies in England. o Responsible for significant copy-writing input into five self-catering cottage brochures for 2010/11. o Direct experience and training from a former journalist and current PR and Communications Manager. o Significant online copy-writing including the use of SEO. o Responsible for successful press releases and for monthly e-newsletters. o Communication with national and local journalists. o I made some significant effort to improve their social media marketing and brand awareness - successfully pushed for social media to be devolved to the local brands. o Volunteered to sit on the 'Green Team' as the marketing representative. o Worked closely with a tight-knit marketing team of design, IT, photography, marketing and sales staff.
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Project Management at East Anglian Brewers Co-operative
October 2009 - February 2010Barley to Beer project - The East Anglian Brewers Co-operative/UEA 2009-2010 o Planned and wrote a business case for the new enterprise, Barley to Beer, with the aim of securing funding from the East of England Development Agency's Rural Development Programme for England - Barley to Beer's aim was to promote local real ale on barley growing farms. o This involved co-ordinating the project between farms, the Brewers Co-operative and various other local organisations including marketing agencies, local community groups, SEEE, tourist boards, brewers, pubs the East of England Development Agency and the Guild. o Included research for and the writing of a viable business plan as well as financial forecasts. I was given much independence and this allowed for a great deal of initiative.
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Marketing and PR Executive at Colleague Software
April 2011Developing and implementing online and offline communications and marketing for Colleague Software Limited. Including: online and offline advertising, social media, public relations, surveys, video promotion, e-newsletters, SEO and trade press articles and comments. Email - [email protected]
Louis Welcomme's Education:
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University of Newcastle-upon-Tyne
2006 – 20091st BA Hons -
Norwich School
2004 – 2006A levelsConcentration: Politics (A), English (A), History (A). Economics (A AS Level). -
Greshams School
2001 – 2004GCSEConcentration: History, English, Maths, IT, Geography, Religious Studies, French, Chemistry, Physics
Louis Welcomme's Interests & Activities:
History. Politics. Comedy. Food. Drink. Norwich. Classic Rock. Prog Rock. Pubs. Religion. Movies.